The Codes of Gender Released 2010-10-13 is a story that falls under the Documentary category. Movie Story "Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.".
The Codes of Gender 2010
- Released: 2010-10-13
- Genre: Documentary
- Link: The Codes of Gender on CWR CRB
The Codes of Gender Movie Cast
Stars:
Sut Jhally
The Codes of Gender Movie Crew
Director:
Andrew Killoy,
Loretta Alper,
Shannon McKenna,
Scott Morris,
David Rabinovitz,
Sut Jhally,
Sut Jhally,
Andrew Killoy,
Shannon McKenna,
Sut Jhally,
Jeremy Earp,
Rikk Desgres,
Andrew Killoy,
Aaron Vega
The Codes of Gender Movie Reviews
The Codes of Gender is a movie that promises to engage and entertain its viewers. As a Documentary film available in English, it combines strong performances with a compelling narrative. Whether you’re a fan of these genres or looking for a new cinematic adventure, this film is worth a watch!
